Abstract：Industrial tourism is a new tourism item that has developed fast in the past few years.And,the item planning of industrial tourism has not developed properly in China.This paper focuses on the item planning of industrial tourism and takes Danzhuling tourism area in Shanxi province as an example.Firstly,this paper introduces the research on industrial tourism and tourism item planning at home and abroad.Then based on the example of Danzhuling,discussions of the feasibility of industrial tourism item planning have been comprehensively analyzed in three conditions,resources,location,and tourist.Moreover,resources include available industrial establishment and beautiful scenery.Location means that the industrial tourism area is easy to arrive at.Tourist conditions mean that the area can attract various and large numbers of visitors.The third,production planning and salesmanship planning of industrial tourism project is introduced.The authors want to mastermind an all-round industrial tourism area,so the production has three forms,industrial tourism,recreation,and out-door sports.Without question,the production of industrial tourism is the most significant aspect.Finally,the mode of industrial tourism item planning has been put forward.
